In 9 out of 10 cases, brands using memes is a bad and not-funny idea. Incredibly, it turns out there is something that ruins a good meme even faster than a lame branded tweet, though: the U.S. military joking about killing people.
On Thursday, the United States Air Force dropped this rather alarming reference to the viral debate over whether this audio recording sounds like the word "yanny" or "laurel":
UPDATE: Air Force deletes tweet, apologizes and says the issue is being addressed "internally" pic.twitter.com/CeniY2Qp7U
— Dave Brown (@dave_brown24) May 17, 2018
The alarm and backlash were immediate:
whaddup teens, you ready to explode some foreign people? like and subscribe https://t.co/CrN7sAphoZ
— Creative Director, Hydra (@wrongmiles) May 17, 2018
ladies and gentlemen, the worst tweet of all time https://t.co/b1V4p3wc1x
— Zach Tilly (@ZachTilly) May 17, 2018
Call me crazy, but I feel like the US Armed Forces shouldn't use the latest internet meme to brag about military operations on twitter. https://t.co/SJWDQ5nKrI
— Vicki (@v1ckster25) May 17, 2018
Some 300 members of the Taliban were reportedly killed fighting in Farah. Jeva Lange
Update 1:48 p.m. ET: The Air Force has deleted its tweet, writing: "We apologize for the earlier tweet regarding the A-10. It was made in poor taste and we are addressing it internally. It has since been removed."