MoviePass is introducing new subscription plans in an attempt to win back subscribers

MoviePass
(Image credit: Getty Images)

After its increasingly cumbersome restrictions and unreliable service caused customers to flee in droves, MoviePass is trying desperately to win them back.

The subscription service, which was founded in 2011 but gained national recognition last year after allowing users to see one movie in theaters per day for just $9.95 a month, will roll out three subscription tiers in January. The first is called "select." It starts at $9.95 per month and is essentially the same service MoviePass is currently offering: Subscribers can see three films a month, but a limited number of films are only available on certain days, a restriction introduced over the summer that enraged customers and inspired many to cancel.

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Brendan Morrow

Brendan worked as a culture writer at The Week from 2018 to 2023, covering the entertainment industry, including film reviews, television recaps, awards season, the box office, major movie franchises and Hollywood gossip. He has written about film and television for outlets including Bloody Disgusting, Showbiz Cheat Sheet, Heavy and The Celebrity Cafe.