MoviePass is introducing new subscription plans in an attempt to win back subscribers
After its increasingly cumbersome restrictions and unreliable service caused customers to flee in droves, MoviePass is trying desperately to win them back.
The subscription service, which was founded in 2011 but gained national recognition last year after allowing users to see one movie in theaters per day for just $9.95 a month, will roll out three subscription tiers in January. The first is called "select." It starts at $9.95 per month and is essentially the same service MoviePass is currently offering: Subscribers can see three films a month, but a limited number of films are only available on certain days, a restriction introduced over the summer that enraged customers and inspired many to cancel.
Then there's "all access," which starts at $14.95 per month but allows users to see any movie at any time, although they can only see three per month.
Subscribe to The Week
Escape your echo chamber. Get the facts behind the news, plus analysis from multiple perspectives.
Sign up for The Week's Free Newsletters
From our morning news briefing to a weekly Good News Newsletter, get the best of The Week delivered directly to your inbox.
From our morning news briefing to a weekly Good News Newsletter, get the best of The Week delivered directly to your inbox.
Finally, the third subscription tier is called "red carpet," and at $19.95 per month, it's the same as "all access" except users can also see one premium screening per month. As with the other tiers, users can only see three movies a month under this plan. This is the same price as AMC Stubs A-List, which allows subscribers to see three movies a week and unlimited premium screenings. The prices for all three plans vary, however, depending on where the subscriber lives; if you live in a major city, you can expect to pay more.
This is part of MoviePass' attempt to win back subscribers' trust. “The way we have been going about this is not the right way," CEO Mitch Lowe told The New York Times. "We listened. We reassessed.” MoviePass is also clearly hoping this model will be more sustainable than the old one after its parent company lost $137 million in Q3.
Create an account with the same email registered to your subscription to unlock access.
Sign up for Today's Best Articles in your inbox
A free daily email with the biggest news stories of the day – and the best features from TheWeek.com
Brendan worked as a culture writer at The Week from 2018 to 2023, covering the entertainment industry, including film reviews, television recaps, awards season, the box office, major movie franchises and Hollywood gossip. He has written about film and television for outlets including Bloody Disgusting, Showbiz Cheat Sheet, Heavy and The Celebrity Cafe.
-
'His story should be here'
Today's Newspapers A roundup of the headlines from the US front pages
By The Week Staff Published
-
'Not cross buns': the row over recipe revamps
Talking Point New versions of the Easter favourite have sparked controversy but sales are soaring
By Adrienne Wyper, The Week UK Published
-
The England kit: a furore over the flag
Why everyone's talking about Nike's redesign of the St George's Cross on the collar of the English national team's shirt has caused controversy
By The Week UK Published
-
Disney and DeSantis reach detente
Speed Read The Florida governor and Disney settle a yearslong litigation over control of the tourism district
By Peter Weber, The Week US Published
-
Visa and Mastercard agree to lower swipe fees
Speed Read The companies will cap the fees they charge businesses when customers use their credit cards
By Peter Weber, The Week US Published
-
Reddit IPO values social media site at $6.4 billion
Speed Read The company makes its public debut on the New York Stock Exchange
By Peter Weber, The Week US Published
-
Housing costs: the root of US economic malaise?
speed read Many voters are troubled by the housing affordability crisis
By Peter Weber, The Week US Published
-
Feds cap credit card late fees at $8
speed read The Consumer Financial Protection Bureau finalized a rule to save households an estimated $10 billion a year
By Peter Weber, The Week US Published
-
Immigration helped the US economy outpace peers
speed read The U.S. economy grew at an annualized rate of 3.2% last quarter
By Peter Weber, The Week US Published
-
4-day workweek gets boost from UK study
Speed Read Following a six-month trial, the majority of participating British companies are still using the truncated schedule
By Peter Weber, The Week US Published
-
US sues to block Kroger-Albertsons merger
Speed Read The Federal Trade Commission sued to block the $24.6 billion merger between the grocery giants
By Peter Weber, The Week US Published