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A LOVE SUPREME
August 20, 2019

It's that time of year again. Supreme announced their fall/winter collection, which includes the usual branded clothing as well as their famously eclectic merchandise. In recent years the streetwear brand has thrown its name on hundreds of unusual or rare products like a crowbar, a brick, nunchucks and a dog bowl, each fetching hundreds of dollars on the fiercely competitive resale market.

Some see it as a brilliant satire of logo-obsessed hypebeast culture, while others simply see it as an attention-grabbing stunt meant to capitalize on the devoted fanbase's seemingly bottomless pockets.

This year, Supreme is offering nearly thirty branded items, including a measuring cup, hanging lantern, Honda Motorbike, voodoo doll (with pins!), and Wassily Chair, a nearly century-old Bauhaus design that exemplifies the modernist aesthetic. They're also offering more traditional merchandise like socks, keychains, and skateboard decks. Prices aren't yet listed, but they're sure to eventually sell for far more than what a non-branded Pyrex measuring cup would set you back.

The collection will be available to purchase in select stores on August 22nd, and online on August 26th. Make sure to pick up the box logo champagne flutes, so you can add a touch of grail to your next dinner party. Steven Orlofsky

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